About Oxford Search Lab

Oxford Search Lab is a specialist SEO and GEO agency based in Oxford. We focus on one discipline, do it well and provide organisations with clear, reliable guidance in a search landscape that changes quickly and often without warning.

Oxford Search Lab is a specialist SEO and GEO agency based in Oxford

Oxford Search Lab is a specialist SEO and GEO agency based in central Oxford. We focus on one discipline, do it well and provide organisations with clear, reliable guidance in a search landscape that changes quickly and often without warning.

The agency was founded by Dan Richardson and Alex Sayers, each with around 15 years of experience working agency side before starting Oxford Search Lab. Both have held a range of SEO roles across broader digital agencies, working with clients in retail, eCommerce, B2B and the charity sector. That experience has shaped a steady, practical approach rooted in technical accuracy and long term thinking.

Alex (left), Dan (right)

We believe in concentrating on what we know best. Rather than offering every possible digital service, we focus almost entirely on SEO and GEO. This allows us to dig deeper, stay close to the details and give clients advice they can trust. Our work is grounded in careful analysis, honest communication and a commitment to sustainable results.

In a fast moving environment where algorithms shift, AI driven search continues to grow and new tools appear constantly, clear direction matters more than ever. Clients work with us when they want stable, transparent and evidence based support — especially when the right answer is not the easiest one to hear.

Our aim is simple: provide thoughtful, accurate and practical SEO consultancy that helps organisations grow in a way that is steady, predictable and resilient.