Our Approach
The E-E-A-T Method is ultimately about building organic growth based on real expertise!
There are no quick wins to long-term, sustainable visibility in search. The brands, businesses and organisations that win are those that invest in sound, tried and tested expertise and that build trust across the spectrum of touchpoints and let their authority speak for itself.
What is E-E-A-T?
E-E-A-T stands for Experiance, Expertise, Authoritativeness and Trustworthiness and its a qulity framework introduced by Google in its Search Quality Rater Guidelines.
E-E-A-T is not a score that you can manipulate, its a optic through which Google can evaluate your brand, your content and your website to determine if you deserve the visibility you’re seeking.
E for Experiance
How much direct, hands-on involvement or real-life exposure the creator has with the subject matter (for example, product reviews based on actual use, travel guides written from personal trips, or first-person accounts).
E for Expertise
The depth of training, technical proficiency, or professional qualifications the author or brand brings to their particular domain (for instance, a licensed physician authoring a health article).
A for Authoritativeness
The standing and recognition the creator or website holds among peers, specialists, and the broader industry community.
T for Trustworthiness
The cornerstone of the framework. It evaluates whether the site and its material are credible, honest, factually correct, and secure for visitors.
Looking to build your E-E-A-T Strategy?
Recovering from a core update?
Maybe your domain has been hit by a core update and you need to recover. It all starts with a robust E-E-A-T strategy.
Preparing for AI search?
You’ve seen the dreaded click erosion to AI overviews, you’re aware you need to refocus and plan for AI search, it all starts here.
Building long-term visibility?
You’re in this for the long game, no ‘quick wins’, no short-term thinking, just a sustainable, long-term plan. Start with an E-E-A-T strategy!
Starting your search journey?
Maybe this is all new to you and you’re not sure where to start. No problem, get in touch and we’ll do our best to educate you on the past, the present and the future of search!
How we work
Our approach is careful, measured and focused on long-term stability rather than fast fixes. We take time to understand your platform, constraints and goals so our recommendations fit your environment.
You can expect:
- A dependable plan that your team can execute without ambiguity
- Direct access to experienced technical specialists
- Clear reasoning behind every recommendation
- Honest communication about what will and will not make a difference
FAQs
Whether you’re just getting started or looking to refine your existing strategy, this section covers some of the most common queries we hear from clients.
Yes. We work with common CMSs, bespoke builds and headless setups, adapting recommendations to your technical environment.
Most take two to six weeks depending on site size and complexity.
Yes. We collaborate closely with development teams to ensure recommendations are correctly implemented.
They often do, but their main role is to create stability. Technical clarity allows your content and broader SEO strategy to perform effectively.
Yes. We can provide continuous monitoring, ad hoc troubleshooting or regular reviews as needed.
Talk to our team about your project
We love meeting in person, wherever possible, and we’re always happy to invest the time if you are. Let’s find some time and talk.
Whichever is your preference, get in touch through the form, our contact page, pick up the phone or connect on LinkedIn.
Connect with us